Saint James rum is said to have originated in Saint-Pierre-de-la-Martinique in 1765. In utmost secrecy, Reverend Father Edmond Lefébure, superior of the Brothers of Charity convent and a learned alchemist, crafted a white spirit of unprecedented quality. This cane-based eau-de-vie was known as “guildive” or “tafia,” terms derived from the English expression kill-devil, once used to describe early rum.

In 1763, King Louis XV authorized Martinique to export its rum. At the time, the only permitted destination was New England — now part of the United States. In 1765, to facilitate its sale abroad, it was decided to give the rum a name with strong Anglo-Saxon resonance: “Saint James.”

In 1885, the “Saint James” brand was officially registered, along with its iconic square bottle — the first of its kind in the world. This innovative design allowed for easier storage in ship holds and reduced breakage during rough crossings. That same year, Saint James launched its first rum, relying on advertising to quickly build its reputation.

On May 8, 1902, the eruption of Mount Pelée destroyed the town of Saint-Pierre and the main site of Saint James. The Saint James Habitation was only partially damaged.

In 1974, all production was centralized at a single site in Sainte-Marie, where the distillery still operates today. The official inauguration took place on December 23, 1974, in the presence of Jacques Chirac, then Prime Minister.

A museum was established near the Habitation to trace the history of rum in Martinique, from its origins to its modern evolution.

Today, the Saint James distillery remains active. Its sugarcane plantations span nearly 300 hectares.

A must-see: hop aboard the “Train des Plantations,” an authentic vintage steam train offering a scenic ride through the Atlantic North, winding through sugarcane fields and banana plantations.